Mobile App notifications have been and always will be the only way to stay connected with users outside of the app. But, over time, due to the exponential growth of the number of apps and “clickbaiting” strategies, this has become a monotone, intrusive and overused feature that most users decide to disable. That’s where PressengerKft comes in. “We want to bring value and excitement back to the equation as many things changed around notifications, but one thing stayed constant, that user experience begins on the lock screen. No one today offers tailor made visuals and strategies better than us,” says Mark Szegner, the co-founder of Pressenger Kft.
Pressenger’s technology is capable of delivering smart visual notifications to mobile devices. In a nutshell, the company has created an innovative lock-screen experience that offers significantly greater features and a better user experience than traditional boring text notifications or even any other rich notification out there. “We have reimagined a misused, basic mobile feature in order to bring back to users a long-missing excitement when a notification comes,” mentions Szegner. “Our clients come for our appearance and stay for our content, which means that our one-of-a-kind appearance, paired with a user-first mentality, is something that the mobile industry needs right now to gain back the lost appetite for notifications.”
Pressenger has picked sports as its targeted industry since the company believes that it can bring the most value by establishing a unique win-win-win scenario for fans, clubs, and sponsors. More importantly, they can be of value to any app outside of sports that seeks to elevate their mobile communication.
We want to bring value and excitement back to the equation as many things changed around notifications, but one thing stayed constant, that user experience begins on the lock screen.
“Our clients consist of mobile apps that want to offer a superior user experience. We do this by giving them a full suite of notification tools that will help them stand out and deliver their most valuable content to users,” states Szegner. Pressenger’s tools do not just send out bespoke designs manually but also, can set up smart and automatically generated notifications that can consider multiple factors, including the language of the users, location of the users, etc.
With its concept, Pressenger has been able to convince multiple first division teams such as Borussia Dortmund. “Having a huge supporter-base in the football world, it is their key strategic goal to inform fans in a manner that reflects the club the most,” says Szegner. Using club colours, first-class design principals and player photos, Borussia Dortmund today not just engages with fans like never before but at the same time offers their partners and sponsors a completely new digital asset that generates a whole new stream of income.
Truly, it is the belief and hard work of Szegner and his team that has enabled Pressenger to carve its niche in the market. They have spent countless weeks, months and years, creating the new generation of mobile notifications for a new generation of users. “Pressenger isn’t something we developed overnight. Starting more than seven years ago, we realized that notifications, in general, are heading in the wrong direction, so we decided to take matters into our own hand and offer apps that care not just about what inside of the app but also what is outside of the app,” Szegner concludes.
Source: https://mobile-marketing-europe.martechoutlook.com/vendor/pressenger-kft-reimagining-mobile-app-notifications-cid-661-mid-76.html